NEW MEXICO JUNIOR COLLEGE

MISSION STATEMENT

Principles of Marketing

SYLLABUS

  1. GENERAL COURSE INFORMATION
  2. A. Course Title: Principles of Marketing
    B. Course Number: BU 223A - 30372
    C. Semester: Fall 2017
    D. Days/Time: Online
    E. Credit Hours: 3
    F. Instructor: Howell, Chris
    G. Office: C.M. Burke University Center (UC) 222
    H. Email Address: CHowell@nmjc.edu
    I. Office Phone: (575) 492-2659
    J. Office Hours: Monday: 8:00:00 AM-8:45:00 AM (MST);10:00:00 AM-10:45:00 AM (MST);12:00:00 PM-12:45:00 PM (MST);
    Tuesday: 9:00:00 AM-9:15:00 AM (MST);
    Wednesday: 8:00:00 AM-8:45:00 AM (MST);10:00:00 AM-10:45:00 AM (MST);12:00:00 PM-12:45:00 PM (MST);
    Thursday: 9:00:00 AM-9:15:00 AM (MST);
    Friday: 8:00:00 AM-8:45:00 AM (MST);10:00:00 AM-10:45:00 AM (MST);
    Virtual Tuesday: 3:00:00 PM-4:45:00 PM (MST);
    Virtual Thursday: 3:00:00 PM-4:45:00 PM (MST);
    I will make every effort to respond to e-mails within 24 hours Mon - Fri and before noon on Monday for messages sent over the weekend.
    Students may contact me to make an appointment outside of office hours if needed.

    K. Time Zone: Mountain Time
    L. Prerequisite(s): none
    M. Corequisite(s):
    N. Class Location: Virtual
  3. COURSE DESCRIPTION

    Functions, principles, processes, and methods involved in marketing today are covered. Also, this course includes types of middlemen, marketing channels, and buying motive. This is a three credit hour course.

  4. COURSE RATIONALE / TRANSFERABILITY

    The purpose of this course is to introduce the student to the fundamentals of marketing. Student should check with their advisor/counselor to determine whether courses are transferable to other institutions. This course has no guarantee of transferability.

  5. REQUIRED / SUGGESTED COURSE MATERIALS

    Required:

    Marketing: An Introduction, 13th ed.

    Armstrong/Kotler

    ISBN:978-0-134-14953-0



    Previous edition may be used.



    Microsoft Word



    Note: Students who choose to obtain the required textbook from a vendor other than the NMJC Bookstore are responsible for ensuring they have it by the beginning of class. No extensions will be granted because 'my book hasn't arrived yet.'


    Suggested:

    Publication Manual of the American Psychological Association, 6th Edition.

    ISBN: 1-43-380561-8

    You can buy your books online at the NMJC Bookstore.

  6. GRADING POLICY

    Students attending New Mexico Junior College will be evaluated according to the following grading scale:

    						90 - 100%	=	A
    						80 -  89%	=	B
    						70 -  79%	=	C
    						60 -  69%	=	D
    					 	 0 -  59%	=	F
    
    Grading Policy - Principles of Marketing

    Grading Policy
    Assignments (5) 40%
    Exams (5) 60%

    Retrieving Grades from T-BirdWeb Portal
    Go to the New Mexico Junior College T-BirdWeb Portal login page. Please enter your User Identification Number (ID), which is your Banner ID, and your Personal Identification Number (PIN). When finished, click Login.

    Tips for Success in Online Courses:
    1. Log in to class regularly.
    2. Pay attention.
    3. Take notes.
    4. Keep up with readings and assignments.
    5. Ask questions when you do not understand something.
    6. Utilize your professor’s office hours and e-mail.
    7. Read the text.
    8. Adhere to the deadlines posted in the course outline.

  7. INSTITUTIONAL STUDENT LEARNING OUTCOMES

    New Mexico Junior College’s institutional student learning outcomes represent the knowledge and abilities developed by students attending New Mexico Junior College. Upon completion students should achieve the following learning outcomes along with specific curriculum outcomes for respective areas of study:

  8. DEPARTMENTAL STUDENT LEARNING OUTCOMES

    Students in the Business/Computer Science Departments should be able to:
    1) Demonstrate an understanding of industry specific ethics (self & community),
    2) Prepare and interpret documents,
    3) Interpret and characterize data appropriate to the course (critical thinking),
    4) Demonstrate computer skills appropriate to the course, and
    5) Demonstrate the value of professionalism in the workplace.

  9. SPECIFIC COURSE STUDENT LEARNING OUTCOMES

    Upon completion of this class, students should be able to:


  10. REQUIRED TECHNICAL COMPETENCIES AND EQUIPMENT

    Student Requirements
    If you have not already received login information for Canvas/T-BirdWeb Portal/E-mail, you will need to contact the Enrollment Management office at (575) 492-2546.

    Check first-time login page for instructions at www.nmjc.edu/distancelearning/coursescourseschedules/canvasinstructions.aspx.

    Canvas Assistance

    You must have access, on a regular basis, to a computer that supports the Canvas minimum specifications and has an active connection to the Internet. See the minimum computer specification requirements at www.nmjc.edu/distancelearning/coursescourseschedules/Canvasinstructions.aspx.

  11. ADDITIONAL INFORMATION

    The instructor will respond to student e-mail by the end of the next business day.

    Assignments will be graded within seven days of the DUE date.




    This course is presented 100% online. Asignments, quizzes, and exams will be submitted through Canvas. Students must have access to a computer with reliable internet access.

  12. GENERAL/MISCELLANEOUS

    Students will be held responsible for the information on these pages.

    Academic Honesty
    Each student is expected to maintain the highest standards of honesty and integrity in online academic and professional matters. The College reserves the right to take disciplinary action, up to and including dismissal, against any student who is found guilty of academic dishonesty or otherwise fails to meet these standards. Academic dishonesty includes, but is not limited to, dishonesty in quizzes, tests, or assignments; claiming credit for work not done or done by others; and nondisclosure or misrepresentation in filling out applications or other College records. Cheating or gaining illegal information for any type of graded work is considered dishonest and will be dealt with accordingly.

    Americans with Disabilities Act (ADA) Information
    Any student requiring special accommodations should contact the Special Needs Student Services Coordinator at (575) 492-2576 or by e-mail at krueda@nmjc.edu.

    Attendance Policy and Participation Expectations
    It is expected that you regularly log into class at least three times weekly and check your Canvas mail to ensure you have not missed any changes/updates. Students are expected to complete discussions/quizzes/tests/ assignments before deadlines expire.

    Canvas Help
    If you experience difficulty with Canvas you may reach the Canvas Helpdesk at canvashelpdesk@nmjc.edu, or by calling the 24 hour helpdesk phone at (575) 399-2199.

    Netiquette
    The professor is responsible for monitoring and evaluating student conduct and student behavior within the Canvas course. By registering for this class, the student is assumed to have entered into an agreement with New Mexico Junior College and the professor to log into the class regularly and to behave in an appropriate manner at all times. Disruptive behavior may result in the student being removed from the class and dropped for the semester. For comprehensive information on the common rules of netiquette and other online issues, please review the NMJC Online Student Handbook.

    Online Learning Environment
    By participating in an online class, you undertake responsibility for your own progress and time management.

    Plagiarism
    Offering the work of another as one’s own, without proper acknowledgment, is plagiarism; therefore, any student who fails to give credit for quotations or essentially identical expression of material taken from books, encyclopedias, magazines and other reference works, or from the themes, reports, or other writings of a fellow student, is guilty of plagiarism. Plagiarism violates the academic honesty policy and is considered cheating.

    Tutoring Assistance
    Free tutoring services are available to all NMJC students through Brainfuse and the Academic Success Center located in Mansur Hall room 123 and 124.

    Withdrawal Policy
    The instructor has the right to drop any student who has failed to log on to Canvas for two weeks or more, but it is not guaranteed that the instructor will drop you. If the student chooses to stop attending a class, he/she should withdraw from the class by accessing your student account in the T-Bird Web Portal at www.nmjc.edu, or submitting the required paperwork to the Registrar’s Office by 5:00 p.m. on Friday, September 29, 2016. Failure to withdraw yourself from a course by this date may result in your receiving an “F” in the course. All students are encouraged to discuss their class status with the professor prior to withdrawing from the class.

  13. ACADEMIC CALENDAR
  14. FINALS SCHEDULE
  15. COURSE OUTLINE
    BU 223A  Principles of Marketing
       
    Module Zero Due: January 22
      Assignment - Learning Styles Inventory
           Syllabus Quiz
    Module One Due: January 25
    Ch  1 Marketing: Creating and Capturing Customer Value
    Ch  2 Company and Marketing Strategy: Partnering to Build Customer Relationshps
    Ch 16 Sustainable Marketing: Social Responsibility and Ethics
      Assignment - Ethics and Social Responsibility
           Module One Exam
       
    Module Two Due: February 5
    Ch  3 Analyzing the Market Environment
    Ch  4 Managing Marketing Information to Gain Customer Insights
    Ch  5 Understanding Consumer and Business Buyer Behavior
      Assignment - Marketing Plan: Product or Service
           Module Two Exam
       
    Module Three Due: February 15
    Ch  6 Customer-Driven Marketing Strategy: Creating Value for Target Customers
    Ch  7 Products, Services, and Brands: Building Customer Value
    Ch  8 Developing New Products and Managing Product Life Cycle
      Assignment - Marketing Plan: Market and Competition
           Module Three Exam
       
    Module Four Due: February 26
    Ch  9 Pricing: Understanding and Capturing Customer Value
    Ch 10 Marketing Channels: Delivering Customer Value
    Ch 11 Retailing and Wholesaling
      Assignment - Marketing Plan: Pricing & Distribution
           Module Four Exam
       
    Module Five Due: March 8
    Ch 12 Communicating Customer Value: Advertising and Public Relations
    Ch 13 Personal Selling and Sales Promotion
    Ch 14 Direct and Online Marketing: Building Direct Customer Relationships
    Ch 15 The Global Marketplace
      Assignment - Marketing Plan (complete)
           Module Five Exam