NEW MEXICO JUNIOR COLLEGE
Principles of Marketing
|A.||Course Title:||Principles of Marketing|
|B.||Course Number:||BU 223A - 10296|
|G.||Office:||C.M. Burke University Center (UC) 222|
|I.||Office Phone:||(575) 492-2659|
|J.||Office Hours:||I will make every effort to respond to e-mails within 24 hours Mon - Fri and before noon on Monday for messages sent over the weekend. Students may contact me to make an appointment outside of office hours if needed.|
|K.||Time Zone:||Mountain Time|
Functions, principles, processes, and methods involved in marketing today are covered. Also, this course includes types of middlemen, marketing channels, and buying motive. This is a three credit hour course.
The purpose of this course is to introduce the student to the fundamentals of marketing. Student should check with their advisor/counselor to determine whether courses are transferable to other institutions. This course has no guarantee of transferability.
Marketing: An Introduction, 13th ed.
Previous edition may be used.
Note: Students who choose to obtain the required textbook from a vendor other than the NMJC Bookstore are responsible for ensuring they have it by the beginning of class. No extensions will be granted because 'my book hasn't arrived yet.'
Publication Manual of the American Psychological Association, 6th Edition.
You can buy your books online at the NMJC Bookstore.
Students attending New Mexico Junior College will be evaluated according to the following grading scale:
90 - 100% = A 80 - 89% = B 70 - 79% = C 60 - 69% = D 0 - 59% = FGrading Policy - Principles of Marketing
Retrieving Grades from T-BirdWeb Portal
Go to the New Mexico Junior College T-BirdWeb Portal login page. Please enter your User Identification Number (ID), which is your Banner ID, and your Personal Identification Number (PIN). When finished, click Login.
Tips for Success in Online Courses:
1. Log in to class regularly.
2. Pay attention.
3. Take notes.
4. Keep up with readings and assignments.
5. Ask questions when you do not understand something.
6. Utilize your professor’s office hours and e-mail.
7. Read the text.
8. Adhere to the deadlines posted in the course outline.
New Mexico Junior College’s institutional student learning outcomes represent the knowledge and abilities developed by students attending New Mexico Junior College. Upon completion students should achieve the following learning outcomes along with specific curriculum outcomes for respective areas of study:
Students in the Business/Computer Science Departments should be able to:
1) Demonstrate an understanding of industry specific ethics (self & community),
2) Prepare and interpret documents,
3) Interpret and characterize data appropriate to the course (critical thinking),
4) Demonstrate computer skills appropriate to the course, and
5) Demonstrate the value of professionalism in the workplace.
Upon completion of this class, students should be able to:
If you have not already received login information for Canvas/T-BirdWeb Portal/E-mail, you will need to contact the Enrollment Management office at (575) 492-2546.
Check first-time login page for instructions at www.nmjc.edu/distancelearning/coursescourseschedules/canvasinstructions.aspx.
You must have access, on a regular basis, to a computer that supports the Canvas minimum specifications and has an active connection to the Internet. See the minimum computer specification requirements at www.nmjc.edu/distancelearning/coursescourseschedules/Canvasinstructions.aspx.
The instructor will respond to student e-mail by the end of the next business day.
Assignments will be graded within seven days of the DUE date.
This course is presented 100% online. Asignments, quizzes, and exams will be submitted through Canvas. Students must have access to a computer with reliable internet access.
Students will be held responsible for the information on these pages.
Each student is expected to maintain the highest standards of honesty and integrity in online academic and professional matters. The College reserves the right to take disciplinary action, up to and including dismissal, against any student who is found guilty of academic dishonesty or otherwise fails to meet these standards. Academic dishonesty includes, but is not limited to, dishonesty in quizzes, tests, or assignments; claiming credit for work not done or done by others; and nondisclosure or misrepresentation in filling out applications or other College records. Cheating or gaining illegal information for any type of graded work is considered dishonest and will be dealt with accordingly.
Americans with Disabilities Act (ADA) Information
Any student requiring special accommodations should contact the Special Needs Student Services Coordinator at (575) 492-2576 or by e-mail at firstname.lastname@example.org.
Attendance Policy and Participation Expectations
It is expected that you regularly log into class at least three times weekly and check your Canvas mail to ensure you have not missed any changes/updates. Students are expected to complete discussions/quizzes/tests/ assignments before deadlines expire.
If you experience difficulty with Canvas you may reach the Canvas Helpdesk at email@example.com, or by calling the 24 hour helpdesk phone at (575) 399-2199.
The professor is responsible for monitoring and evaluating student conduct and student behavior within the Canvas course. By registering for this class, the student is assumed to have entered into an agreement with New Mexico Junior College and the professor to log into the class regularly and to behave in an appropriate manner at all times. Disruptive behavior may result in the student being removed from the class and dropped for the semester. For comprehensive information on the common rules of netiquette and other online issues, please review the NMJC Online Student Handbook.
Online Learning Environment
By participating in an online class, you undertake responsibility for your own progress and time management.
Offering the work of another as one’s own, without proper acknowledgment, is plagiarism; therefore, any student who fails to give credit for quotations or essentially identical expression of material taken from books, encyclopedias, magazines and other reference works, or from the themes, reports, or other writings of a fellow student, is guilty of plagiarism. Plagiarism violates the academic honesty policy and is considered cheating.
Free tutoring services are available to all NMJC students through Brainfuse and the Academic Success Center located in Mansur Hall room 123 and 124.
The instructor has the right to drop any student who has failed to log on to Canvas for two weeks or more, but it is not guaranteed that the instructor will drop you. If the student chooses to stop attending a class, he/she should withdraw from the class by accessing your student account in the T-Bird Web Portal at www.nmjc.edu, or submitting the required paperwork to the Registrar’s Office by 5:00 p.m. on Friday, February 23, 2018. Failure to withdraw yourself from a course by this date may result in your receiving an “F” in the course. All students are encouraged to discuss their class status with the professor prior to withdrawing from the class.
|BU 223A Principles of Marketing|
|Module Zero||Due: January 21|
|Assignment - Learning Styles Inventory|
|Module One||Due: January 24|
|Ch 1||Marketing: Creating and Capturing Customer Value|
|Ch 2||Company and Marketing Strategy: Partnering to Build Customer Relationshps|
|Ch 16||Sustainable Marketing: Social Responsibility and Ethics|
|Assignment - Ethics and Social Responsibility|
|Module One Exam|
|Module Two||Due: February 4|
|Ch 3||Analyzing the Market Environment|
|Ch 4||Managing Marketing Information to Gain Customer Insights|
|Ch 5||Understanding Consumer and Business Buyer Behavior|
|Assignment - Marketing Plan: Product or Service|
|Module Two Exam|
|Module Three||Due: February 14|
|Ch 6||Customer-Driven Marketing Strategy: Creating Value for Target Customers|
|Ch 7||Products, Services, and Brands: Building Customer Value|
|Ch 8||Developing New Products and Managing Product Life Cycle|
|Assignment - Marketing Plan: Market and Competition|
|Module Three Exam|
|Module Four||Due: February 25|
|Ch 9||Pricing: Understanding and Capturing Customer Value|
|Ch 10||Marketing Channels: Delivering Customer Value|
|Ch 11||Retailing and Wholesaling|
|Assignment - Marketing Plan: Pricing & Distribution|
|Module Four Exam|
|Module Five||Due: March 7|
|Ch 12||Communicating Customer Value: Advertising and Public Relations|
|Ch 13||Personal Selling and Sales Promotion|
|Ch 14||Direct and Online Marketing: Building Direct Customer Relationships|
|Ch 15||The Global Marketplace|
|Assignment - Marketing Plan (complete)|
|Module Five Exam|